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Compared as of November 2026

Answer Position vs Profound, Peec AI and Otterly: which fits a UK B2B team?

Three tools you log into, one managed UK service. What each one’s own pages state, side by side, and when someone else is the better pick.

Side by sideHow to choose

Last checked:

One buyer questionA diagram. One buyer question sits at the centre. AI assistants answer it on the inner ring. On the outer ring, the tools you run yourself sit on one arc and Answer Position, which we run for you, sits on the other.Which optionfits a UKB2B team?You run itSoftware you log intoWe run itA managed UK service
Many teams use a tool and an agency together.

The short answer

For a UK B2B technology team with people ready to act on the findings, a tool such as Peec AI, Otterly or Profound can do the measuring. If you want the measurement run and the evidence work done for you, a managed UK service such as Answer Position fits. Check each vendor’s own page before you decide.

Prices and plans as published in November 2026. Last checked: .

Side by side

Ten things a UK B2B team asks first. Each cell says what the page states and links to where.

Compare Answer Position with
Capability checklist: what each vendor’s own page states, as of November 2026
CapabilityManaged UK serviceSoftware, demo ledSoftware, published plansSoftware, published plans
How you get it
Software you log into yourself
Answer Position
Not stated. Not stated

Not today. The Intelligence platform is in development.

Profound
Yes. Stated on the vendor’s page

A platform with an AI Marketer and agents

Source
Peec AI
Yes. Stated on the vendor’s page

AI search analytics for marketing teams

Source
Otterly
Yes. Stated on the vendor’s page

Monitoring, prompt research and audits

Source
A team runs the measurement for you
Answer Position
Yes. Stated on the vendor’s page

Buyer questions agreed with you, answers observed and kept

Profound
Not stated. Not stated
Peec AI
Not stated. Not stated
Otterly
Not stated. Not stated
A team does the work that changes the answers
Answer Position
Yes. Stated on the vendor’s page

Evidence pieces and technical fixes in the monthly programmes

Profound
Not stated. Not stated

Not stated as a service

Peec AI
Not stated. Not stated

Not stated as a service

Otterly
Not stated. Not stated

Not stated as a service

What it tells you
Says what to change
Answer Position
Yes. Stated on the vendor’s page

A 90-day plan from an Audit; five actions a month in Monitor

Profound
Yes. Stated on the vendor’s page

Suggestions, and agents that draft content

Source
Peec AI
Yes. Stated on the vendor’s page

Recommended actions and gap analysis

Source
Otterly
Yes. Stated on the vendor’s page

Recommendations: 3 a week on Lite, more above

Source
You choose the prompts or questions
Answer Position
Yes. Stated on the vendor’s page

Questions agreed with you before any answer is collected

Profound
Some plans. Stated for some plans only

On Enterprise; the free Trial uses a recommended set

Source
Peec AI
Yes. Stated on the vendor’s page

Prompts per plan: 50, 150 or 350

Source
Otterly
Yes. Stated on the vendor’s page

Prompts per plan: 16, 120 or 403

Source
Getting started
A free way to start
Answer Position
Yes. Stated on the vendor’s page

A free diagnostic, reviewed by a person

Profound
Yes. Stated on the vendor’s page

Free Trial: 50 prompts daily for 7 days

Source
Peec AI
Yes. Stated on the vendor’s page

A free trial is offered; its length is not stated

Source
Otterly
Yes. Stated on the vendor’s page

A free trial is offered; its length is not stated

Source
Fit for UK B2B
States a UK or EMEA B2B technology focus
Answer Position
Yes. Stated on the vendor’s page

Built for UK and EMEA B2B technology vendors

Profound
Not stated. Not stated

Not stated; the pricing page names no region

Peec AI
Not stated. Not stated

Not stated; the pricing page names no region

Otterly
Not stated. Not stated
Prices stated in pounds sterling
Answer Position
Yes. Stated on the vendor’s page

Pounds sterling, excluding VAT

Profound
Not stated. Not stated

No paid price is published

Peec AI
Not stated. Not stated

Shown with a dollar sign; currency not named

Source
Otterly
Not stated. Not stated

Shown in euros, excluding tax

Source
Data and access
API access
Answer Position
Not stated. Not stated

Not today

Profound
Some plans. Stated for some plans only

On Enterprise

Source
Peec AI
Some plans. Stated for some plans only

From the Pro plan

Source
Otterly
Some plans. Stated for some plans only

From the Standard plan

Source
Single sign-on for larger teams
Answer Position
Not stated. Not stated
Profound
Some plans. Stated for some plans only

On Enterprise, with SOC 2

Source
Peec AI
Some plans. Stated for some plans only

On Enterprise; SOC 2 Type II stated

Source
Otterly
Some plans. Stated for some plans only

On Enterprise

Source
  • Yes
  • Some plans
  • Not stated

A filled tick means the vendor’s own page states it. A half-filled tick means it states it for some plans only. "Not stated" means the pages we read do not say so; for Answer Position it means we do not offer it today. This is a checklist of stated capabilities, not a rating.

Last checked:

The numbers the vendors publish

Figures are copied from each vendor’s own page and shown with the plan they belong to. Bars show size only: they say nothing about quality, and a prompt on one tool is not the same unit as a buyer question in an audit.

Prompts or questions in the largest fixed plan
403 prompts350 promptsUp to 250 questionsTailored
  • Otterly. Premium plan Source
  • Peec AI. Advanced plan Source
  • Answer Position. One Audit
  • Profound. Enterprise, set with its team Source
Which answer engines each vendor names
ChatGPTGeminiPerplexityClaudeAI OverviewsAI ModeCopilotDeepSeekExa SearchMuse SparkNaver AIAgreed with youEngines namedUp to 9Up to 137 named
  • Named on the pricing page
  • Named for Enterprise only
  • Not named

Read from each pricing page. An empty cell means the page does not name that engine, not that the product lacks it.

  • Peec AI. Enterprise; you choose 3 on the monthly plans Source
  • Profound. Enterprise; 3 on the free Trial Source
  • Otterly. ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude Source
  • Answer Position. Three assistants in a Snapshot; set per engagement

Published monthly plans, each in its own currency

Each ladder is drawn on its own scale. Currencies and tax treatment differ between pages, so the rungs are not totals to compare.

Dollar sign shown; the page does not name the currency
$95Starter50 prompts$245Pro150 prompts$495Advanced350 prompts

Enterprise: custom, annual. Source

Euros a month, excluding tax
€29Lite16 prompts€189Standard120 prompts€489Premium403 prompts

Enterprise: custom, from 1,000 search prompts. Source

No paid price published

A free Trial, then Enterprise through a demo. Source

Priced by scope

Quoted in pounds sterling, excluding VAT, after a conversation.

Who each option suits

  • Answer Position

    Managed UK service

    We measure where AI assistants name your brand and do the marketing work that changes it.

    Suits UK and EMEA B2B technology teams that want the measurement run and the evidence work done by one accountable team.

    See what we do: Answer Position

  • Profound

    Software, demo led

    An AI marketing platform with software agents, sold through a free trial and a demo.

    Suits larger marketing teams that want a platform with software agents, and will go through a demo for a tailored plan.

    Read the comparison: Profound

  • Peec AI

    Software, published plans

    AI search analytics for marketing teams, with published monthly plans.

    Suits teams that want published monthly prices, a fixed prompt allowance and daily tracking they run themselves.

    Read the comparison: Peec AI

  • Otterly

    Software, published plans

    A content intelligence platform for AI search, with published monthly plans.

    Suits teams that want a low published entry price and a credit-based model across up to seven engines, and agencies that resell it.

    Read the comparison: Otterly

When a rival is the better pick

We are one of the options, so here is where the others fit better.

Choose Profound when

  • You want software agents to draft the work. Profound’s pages describe an AI Marketer that rewrites pages and stages drafts for approval. That is a software workflow we do not offer today.
  • You need to cover many answer engines at enterprise scale. Its Enterprise plan names up to nine, with tailored prompt tracking, exports and an API.
  • Security review is a gate. Its pricing page lists SSO, SAML and SOC 2 on Enterprise.

Choose Peec AI when

  • You have people with time to act on the numbers. Its monthly plans give you daily tracking, gap analysis and recommended actions to work from yourself.
  • You want a published price before you speak to anyone. Three monthly prices are on the page.
  • You need a larger daily set of prompts than a monthly managed report. Its Advanced plan includes 350 prompts tracked daily; our Monitor tier tracks 50 questions a month.

Choose Otterly when

  • You want the lowest published entry price. Its Lite plan is listed at €29 a month, for a small prompt set.
  • You track many markets and languages. The page says every plan includes unlimited countries and languages.
  • You are an agency adding AI visibility for several brands. It lists an agency partner programme with one invoice across workspaces.

When Answer Position is the better pick

  • You want it run for you. You do not log into software. We agree the questions, observe the answers and report counts with their base.
  • You want the work done as well as measured. Our monthly programmes include a fixed amount of delivery each month.
  • You sell in the UK and across EMEA. The questions, the reporting and the pricing are set for that market.

How to choose

Three questions, in order. Each answer points to the options whose own pages fit it.

  1. Who will act on the findings?

    Who will act on the findings? Pick an answer to light its path

  2. How much do you need to track?

    How much do you need to track? Pick an answer to light its path

  3. Do you want to see a price before you speak to anyone?

    Do you want to see a price before you speak to anyone? Pick an answer to light its path

Not sure where you start? A free diagnostic looks at one buyer question first, and a person reviews every request.

Request a diagnosticTalk to us

How we checked this page

Answer Position is one of the options compared here, so read this page with that in mind. Every statement about a rival comes from that rival’s own public pages, read on the date shown, and is linked below. We left out anything a page does not state. We do not rank the options or give them scores. Vendors change their plans often, so check the linked page before you decide. We re-check this page at least every quarter.

Statements about Answer Position come from our own services and approach pages.

Sources read

Profound, Peec AI and Otterly are trademarks of their respective owners, used here to identify the products compared. Answer Position is not affiliated with or endorsed by them.

Questions buyers ask

Which AI visibility tool should a UK B2B technology company choose?
It depends on who will act on the findings. If your own team will write, fix and publish, a tool can work: Peec AI and Otterly publish monthly plans, and Profound sells paid plans through a demo. If you want the measurement run and the work done for you, a managed service such as Answer Position fits. Many teams pair a tool with an agency.
What is the difference between an AI visibility tool and an agency?
A tool is software you log into: it asks AI assistants your prompts on a schedule and reports what comes back. An agency runs the measurement for you and does the marketing work that changes the answers. A tool measures; the work that follows is done by your own team or by an agency.
How much do Peec AI, Otterly and Profound cost?
As of November 2026, Peec AI publishes monthly plans from $95 for 50 prompts to $495 for 350 prompts, and Otterly publishes monthly plans from €29 for 16 prompts to €489 for 403 prompts. Profound lists a free Trial and a custom-priced Enterprise plan, and publishes no paid price. Check each vendor’s pricing page for the current figures.
Which tool covers the most AI assistants?
On their own pages, Peec AI names up to 13 models on Enterprise, Profound names up to nine on Enterprise, and Otterly names seven engines. On Peec AI’s monthly plans you choose three active models, and Profound’s free Trial covers three. The number that matters is the set your buyers use, so check that list first.
Does Answer Position replace a tool like Peec AI or Otterly?
Not necessarily. Answer Position is a managed service: we agree the buyer questions with you, observe the answers, keep each one as it was given and do the work the evidence points to. A team that wants a daily dashboard of its own may prefer a tool. Some teams use both.
Is this comparison impartial?
No page written by one of the options can be neutral, so we say how we built it. Every statement about Profound, Peec AI and Otterly comes from that company’s own public pages, read on 10 November 2026 and linked on the page. We left out anything the pages do not state, and we do not rank or score the options.

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