Skip to content
In development

Your position, explained.

Answer Position Intelligence is built to connect buyer questions, observed answers, source evidence and action in one place, so you can see why an answer came out the way it did and what to do next.

A snowy owl with yellow eyes, looking straight ahead.

Inside the platform

Every number opens onto its evidence.

Start from where demand is, open any figure, and follow it down to the answers behind it, the roles each brand played and the proof that was missing.

A tour of the platform with example data. The brands, answers and figures are fictional.

Projects / UK fintech analytics / Demand map

Demand map

Prompt families against journey stage for Your brand. Every cell opens the figures behind it.

Prompt familyProblemSolutionEvaluationDecision
Regulated reporting
Best platform for regulated reporting164.0338.5412.5Pennant leads251.0
Switching vendors
Alternatives to the market leader150.0301.0Pennant leads318.0142.5
Integrations
Warehouse integrationsNo eligible answer131.0207.5Larchmont leads64.0

Bar length is the opportunity for your brand against the largest cell, in five steps. A cell names the competitor that leads it.

Tour chapters

It tells you how sure it is.

Most dashboards hand you one confident number. Answer Position shows how much evidence sits behind each figure, and says so when there is not enough.

Example data. Drag the slider to collect more answers.

  • Mention rate
  • Qualified recommendation rate
  • Citation rate
  • Share of recommendation
  • Answer position
  • Evidence coverage
  • Citation diversity
  • Visibility stability

Mention rate for Your brand

61.1%Small sample

22 of 36 answers, in 18 prompt families18 prompt families, below the 30 the platform treats as reliable. Read it as a direction rather than a rate.

Wilson, 95% interval: 44.9% to 75.2%

Opportunity in regulated reporting412.5Modelled

Modelled from demand and position. It is not a measurement.

Where it stands

Built, and being tested.

  • In testing

    Demand map and figures

    Where demand sits, and eight measurements with their samples and intervals.

  • In testing

    Answers and evidence

    Every figure traced to its answers, roles, citations and the twelve evidence gap classes.

  • Next

    Actions and their results

    Gaps turned into owned, prioritised work, and a record of what changed afterwards.

Stand out.
Get chosen.

Create your account in under a minute. Start with your first project and the questions that matter.

White paper aeroplanes with one yellow plane leading.