Measurement and marketing
AI visibility measurement and the marketing work for B2B technology brands
Answer Position, UK B2B AI visibility agency. We measure where AI assistants name, cite or recommend your brand when buyers ask, and we do the marketing work that changes it, so the team that reads the numbers is the team that acts on them.
What the measurement covers, and the work that follows.
- Buyer questions
- The questions your buyers ask AI assistants as they build a shortlist, agreed with you before any answer is collected, and asked again on the same wording each month.
- Observed answers
- Each answer is kept as it was given, so every figure traces back to something an assistant actually said.
- Where you stand
- Where your brand is named, cited or recommended, where your competitors are, and which sources the assistants lean on.
- Evidence gaps
- For each question you lose, the evidence an assistant could not find: the page, the proof point or the third-party source that is missing.
- The marketing work
- Pages, third-party sources and technical fixes that supply the missing evidence, done by the same team that measured the gap.
- Agreed up front
- Scope, assistants covered and delivery timing are agreed before work begins. Nobody can promise what a model will say, so we promise the work and the measurement.
Who it suits
B2B technology teams that want the numbers and the work from one place. Tools measure, agencies do the work, and some teams pair a tool with an agency; Answer Position does both, so each gap we measure is one we are set up to close. You can equally keep your own tool and bring us in for the work.
Other ways to combine tracking and marketing work
Answer Position is one option among several. Measurement tools show the numbers, agencies do the work that changes them, and a few companies offer both under one roof. Each company below is described only from its own public page: what it offers and who it says it serves, nothing about how good it is.
- Foundation
Agency
- An AI visibility service covering generative engine optimisation strategy, technical SEO, LLM advertising and content distribution, citation and authority building, and on-site and off-site work such as Reddit and YouTube, with measurement and attribution services alongside.
- Says it serves B2B technology and SaaS companies, among other sectors.
- Their page
- Walker Sands
Agency
- A B2B generative engine optimisation service that analyses how AI engines perceive and reference a brand, sets out a roadmap across website, content and PR, and offers continuous performance monitoring, content enhancements and technical optimisations.
- Says it helps enterprise B2B brands, and lists technology among the industries it works in.
- Their page
- Firebrand
Agency
- Generative engine optimisation services that set up tracking and analysis, research, LLM-friendly content, technical GEO and on-page optimisation, and report on AI search visibility and traffic, as part of its PR, content and growth marketing.
- Says it is a brand awareness agency for B2B tech and AI companies.
- Their page
- MarketScale
Measurement tool
- A content platform that captures knowledge from experts and partners as content, publishes it, and tracks AI visibility weekly across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews and Copilot in one dashboard.
- Says it helps B2B companies be the vendor AI recommends when buyers ask who to shortlist.
- Their page
- Peec AI
Measurement tool
- Software that tracks a brand’s visibility, position and sentiment across AI search platforms, with competitor benchmarking.
- Says it is AI search analytics for marketing teams.
- Their page
- Profound
Measurement tool
- A platform that shows what people ask AI assistants, monitors the answers across assistants such as ChatGPT, Perplexity, Claude and Gemini, and offers agents that draft content to act on what it finds.
- Lists answer engine optimisation, content, and PR and brand teams among the teams it is built for.
- Their page
- Scrunch
Measurement tool
- A platform that monitors where a brand appears in AI search, analyses and optimises a website for how AI reads it, and delivers content directly to AI agents.
- Lists enterprises and agencies among the teams it is built for.
- Their page
Last checked:
Questions buyers ask about measurement and the work.
What does it mean to measure AI visibility?
Putting the questions your buyers ask to AI assistants, keeping each answer as it was given, and reading where your brand is named, cited or recommended and which sources the assistant used. Asking the same questions again later shows what changed.
Is a tracking tool enough on its own?
A tool tells you the numbers on a schedule. Someone still has to work out why you are missing from an answer and then publish the evidence that would change it. That is the marketing work, and it is the part we do alongside the measurement.
Can I keep the tool I already use?
Yes. Some teams pair a tool with an agency. We can work from the numbers your tool already gives you, and measure the same buyer questions ourselves so the work is read against a record we hold.
How often is it measured?
Monthly, on the same buyer questions and the same wording, so a change is read against the start. Delivery timing is agreed with you before work begins.
Can anyone guarantee an AI recommendation?
No. Nobody can guarantee an AI recommendation, because a model decides what to say. We can measure what is observed and do the work that makes a recommendation better supported.
What does it cost?
Work is priced by scope, and the published prices are on the services page. Because scope is agreed first, you know the figure before work starts.
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