Find your position.
See where you appear, what gets cited and who gets chosen, across the buying questions that decide your category.
NewB2B marketing for the AI discovery era
Hard to miss. Easy to recommend.
When buyers ask AI which vendors to shortlist, your brand should be in the answer, with the evidence to back it. We show you where you stand, why, and exactly what to do about it.
- Evidence you can open
- A person reviews every diagnostic
- UK and EMEA focus
Answer Position Intelligence
Illustrative exampleWhat your buyer asks
Which analytics platforms should a UK fintech shortlist for regulated reporting?
2 / 4
Does your brand make the shortlist?
Recommended in 2 of 4 assistants.
ChatGPTRecommended
For regulated reporting, Your brand is the strongest fit. It documents UK data residency and full audit logging, which most fintechs need for regulator-ready reports.
Pennant Metrics and Larchmont Data are worth a look if dashboards matter more than compliance.
Why this result?
A recommendation suggests your brand for the stated buyer need. A mention only names it. A citation uses your published evidence. These outcomes are measured separately.
The shift
Buyers ask AI who to shortlist. Most brands have never read the answer.
The answers are built from public evidence that is patchy, moving and rarely inspected by the brands it affects. We make it visible, and we keep three very different outcomes apart.
Mentioned
Your name appears in the answer. Useful, but a mention alone rarely wins a shortlist.
Cited
Your own evidence is used as a source. The answer is being built on what you published.
Recommended
You are suggested for the buyer's stated need. This is the outcome that moves pipeline, and the one we work to earn.
What we do
Being good should get you noticed.
Agency expertise and a purpose-built method, working as one. Three moves, repeated until the answers change.
Build the evidence.
Make your expertise easy to find, verify and confidently recommend, with the proof models actually cite.
Make your next move.
Turn every gap into focused, owned work, then measure what changes on the same questions over time.
How it works
From buyer question to measurable change.
Agree the questions
The buying questions that shape your shortlist, in the words a buyer would use.
Illustrative example: an agreed question set. - Best analytics platform for regulated reporting
- Alternatives to the market leader for mid-size teams
- Which vendors integrate with our data warehouse
Agreed with your team and kept the same each round.
Observe the answers
What AI assistants actually say, with the provider, date and sources recorded.
Illustrative example: answers recorded from four assistants. - ChatGPT
- Gemini
- Claude
- Perplexity
Every answer kept, with its date.
Trace the evidence
Why each answer came out that way, and which missing proof is holding you back.
Illustrative example: the sources behind the answers, and the missing proof. - Your security overview
- Pennant Metrics pricing
- Independent proof of your UK data residencyMissing
The gap that keeps you off the shortlist.
Act and measure
Prioritised work with owners, then before and after on the same questions.
Illustrative example: a piece of work with an owner, measured before and after. Publish an independent UK data residency page
Owner: your content lead
BeforeWeek 1
AfterWeek 6, same questions
Then the same questions, asked again.
In development
Your position, explained.
We are building Answer Position Intelligence: every metric opens onto the observations behind it, with the question, provider, period and sources attached.
How the platform worksHow one buying question gets fixed
Illustrative, not client dataBuying question Which analytics platforms should a UK fintech shortlist for regulated reporting?
2 / 4
Does your brand make the shortlist?
Recommended: 2 of 4
Observe. We ask the question in each assistant and keep every answer, with its date and sources.
- ChatGPTAsked this weekFor regulated reporting, Your brand is the strongest fit. It documents UK data residency and audit logging.
Ways to start
Evidence into action.
Action into advantage.
01 / One-off
Start with a Snapshot or Audit.
A Snapshot is a quick, standard read of where you stand. An Audit sets the full baseline: the answers, the citations behind them and a prioritised plan.
From £995
Book a starting call02 / Ongoing
Change the answers.
Monitor tracks your questions every month. Growth Programme adds work done for you. Programme runs the whole effort, with progress measured on the same questions.
From £595 a month
Talk to us03 / Intelligence
See it for yourself.
The platform as we build it: your questions, observations and evidence in one place. Create an account and try it as it grows.
Free during early access
Join early access
How we work
Loud where it counts. Honest everywhere.
Evidence before score
Every number opens onto the answers behind it. No single composite passed off as truth.
Clear about uncertainty
Answers vary by provider and over time. Where the evidence is thin, we say so.
Nothing claimed that cannot be shown
No invented results, testimonials or partnerships. Verified case studies appear when they exist.
B Discoverable
Where do you show up when buyers ask AI?
Send your domain and the question you care about most. A person reviews every request and shows you where you stand.
Request a diagnostic
Resources
Latest thinking
The newest guides in our library, on how AI assistants choose which B2B brands to recommend, and the evidence behind each choice.
- Guide6 minute read
How much does GEO (generative engine optimisation) cost in the UK in 2026?
What UK agencies and measurement tools publish for GEO in November 2026, each price with its source and date, what moves the cost, and how to compare quotes.
- Guide7 minute read
What are the best AI search visibility platforms for UK B2B technology companies?
What a UK B2B technology team should check when choosing an AI search visibility platform, four platforms described from their own pages, and the managed UK option.
- Guide7 minute read
Which AI visibility tools suit agencies that serve B2B technology brands?
What an agency should look for in an AI visibility tool when it serves several B2B technology brands, with four tools described from their own pages and a managed option an agency can buy.
Stand out.
Get chosen.
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