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Compared as of November 2026

Answer Position vs Otterly for a UK B2B team

Otterly is a content intelligence platform with published monthly plans. Answer Position is a managed UK service. What each one’s own pages state, and who each suits.

Side by side

Last checked:

One buyer questionA diagram. One buyer question sits at the centre. AI assistants answer it on the inner ring. On the outer ring, the tools you run yourself sit on one arc and Answer Position, which we run for you, sits on the other.Which optionfits a UKB2B team?You run itSoftware you log intoWe run itA managed UK service
Many teams use a tool and an agency together.

The short answer

Otterly is software you log into, with monthly plans from €29 for 16 prompts as published in November 2026. Answer Position is a UK agency that runs the measurement and does the work that changes the answers. Choose Otterly if you have people to act on the numbers, and Answer Position if you want the work done.

Prices and plans as published in November 2026. Last checked: .

Side by side

Ten things a UK B2B team asks first. Each cell says what the page states and links to where.

Capability checklist: what each vendor’s own page states, as of November 2026
CapabilityManaged UK serviceSoftware, published plans
How you get it
Software you log into yourself
Answer Position
Not stated. Not stated

Not today. The Intelligence platform is in development.

Otterly
Yes. Stated on the vendor’s page

Monitoring, prompt research and audits

Source
A team runs the measurement for you
Answer Position
Yes. Stated on the vendor’s page

Buyer questions agreed with you, answers observed and kept

Otterly
Not stated. Not stated
A team does the work that changes the answers
Answer Position
Yes. Stated on the vendor’s page

Evidence pieces and technical fixes in the monthly programmes

Otterly
Not stated. Not stated

Not stated as a service

What it tells you
Says what to change
Answer Position
Yes. Stated on the vendor’s page

A 90-day plan from an Audit; five actions a month in Monitor

Otterly
Yes. Stated on the vendor’s page

Recommendations: 3 a week on Lite, more above

Source
You choose the prompts or questions
Answer Position
Yes. Stated on the vendor’s page

Questions agreed with you before any answer is collected

Otterly
Yes. Stated on the vendor’s page

Prompts per plan: 16, 120 or 403

Source
Getting started
A free way to start
Answer Position
Yes. Stated on the vendor’s page

A free diagnostic, reviewed by a person

Otterly
Yes. Stated on the vendor’s page

A free trial is offered; its length is not stated

Source
Fit for UK B2B
States a UK or EMEA B2B technology focus
Answer Position
Yes. Stated on the vendor’s page

Built for UK and EMEA B2B technology vendors

Otterly
Not stated. Not stated
Prices stated in pounds sterling
Answer Position
Yes. Stated on the vendor’s page

Pounds sterling, excluding VAT

Otterly
Not stated. Not stated

Shown in euros, excluding tax

Source
Data and access
API access
Answer Position
Not stated. Not stated

Not today

Otterly
Some plans. Stated for some plans only

From the Standard plan

Source
Single sign-on for larger teams
Answer Position
Not stated. Not stated
Otterly
Some plans. Stated for some plans only

On Enterprise

Source
  • Yes
  • Some plans
  • Not stated

A filled tick means the vendor’s own page states it. A half-filled tick means it states it for some plans only. "Not stated" means the pages we read do not say so; for Answer Position it means we do not offer it today. This is a checklist of stated capabilities, not a rating.

Last checked:

Plans as published

Otterly: prices and plans as published in November 2026.

Lite
€29 a month. 16 prompts, daily tracking, 1 workspace, 3 recommendations a week.
Standard
€189 a month. 120 prompts, unlimited workspaces and recommendations, API access.
Premium
€489 a month. 403 prompts, daily or weekly tracking, personal onboarding.
Enterprise
Custom. From 1,000 search prompts, SSO, a dedicated success manager.

What its pages state

  • Describes itself as a content intelligence platform for AI search, with prompt research, monitoring, a content audit and optimisation recommendations. Source
  • Publishes three monthly plans: Lite at €29 (16 prompts), Standard at €189 (120 prompts) and Premium at €489 (403 prompts). Prices are shown per month, excluding tax. Enterprise is custom, starting from 1,000 search prompts. Source
  • Names seven AI engines: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude. One credit is one prompt checked once on one engine, and a Claude answer counts as three credits. Source
  • Every plan includes unlimited brands, competitors, team seats, countries and languages. Source
  • API and MCP access begin on the Standard plan; single sign-on is listed on Enterprise. Source
  • Offers a free trial and monthly subscriptions that can be cancelled at any time, and runs an agency partner programme with pitch workspaces and one invoice for all workspaces. Source

Who each option suits

  • Answer Position

    Managed UK service

    We measure where AI assistants name your brand and do the marketing work that changes it.

    Suits UK and EMEA B2B technology teams that want the measurement run and the evidence work done by one accountable team.

    See what we do: Answer Position

  • Otterly

    Software, published plans

    A content intelligence platform for AI search, with published monthly plans.

    Suits teams that want a low published entry price and a credit-based model across up to seven engines, and agencies that resell it.

    Read the comparison: Otterly

When a rival is the better pick

We are one of the options, so here is where the others fit better.

Choose Otterly when

  • You want the lowest published entry price. Its Lite plan is listed at €29 a month, for a small prompt set.
  • You track many markets and languages. The page says every plan includes unlimited countries and languages.
  • You are an agency adding AI visibility for several brands. It lists an agency partner programme with one invoice across workspaces.

When Answer Position is the better pick

  • You need the findings explained and acted on, not only reported. We keep every answer as it was given, explain what is uncertain, and do the work the evidence points to.
  • You want one UK team accountable for measurement and delivery. We run the strategy, the analysis and the delivery.
  • You want it run for you. You do not log into software. We agree the questions, observe the answers and report counts with their base.

How we checked this page

Answer Position is one of the options compared here, so read this page with that in mind. Every statement about a rival comes from that rival’s own public pages, read on the date shown, and is linked below. We left out anything a page does not state. We do not rank the options or give them scores. Vendors change their plans often, so check the linked page before you decide. We re-check this page at least every quarter.

Statements about Answer Position come from our own services and approach pages.

Sources read

Profound, Peec AI and Otterly are trademarks of their respective owners, used here to identify the products compared. Answer Position is not affiliated with or endorsed by them.

Questions buyers ask

How much does Otterly cost?
As of November 2026 its pricing page lists Lite at €29 a month for 16 prompts, Standard at €189 for 120 prompts and Premium at €489 for 403 prompts, plus a custom Enterprise plan from 1,000 search prompts. Prices are shown per month, excluding tax.
How do Otterly credits work?
One credit is one prompt checked once on one AI engine, and a Claude answer counts as three credits. A prompt tracked daily on one engine uses 31 credits a month, so the same plan covers fewer prompts the more engines and the more often you check.
Which AI engines does Otterly cover?
Its pages name seven: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude. Every plan includes unlimited countries and languages.
When would Answer Position suit better than Otterly?
When you want one UK team accountable for the measurement and the delivery, with every answer kept as it was given and the findings explained. Otterly suits teams that want a low published entry price and a tool they run themselves, and agencies that resell it.

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