In the UK in 2026, agencies that publish their prices list generative engine optimisation (GEO) from roughly £400 to £1,500 a month at entry level, and from £5,000 a month for a full programme. Self-serve measurement tools publish plans from about $95 or €29 a month, but they measure and do not do the work.
Key takeaways
- Published UK agency prices run from a few hundred pounds a month for a handful of tracked prompts to several thousand for a full programme. The range is wide because the scope behind each price is different.
- Measurement tools cost far less, but a tool shows you where you stand. The writing, the evidence and the technical fixes are a separate cost, in your own team's time or an agency's fee.
- Every price below comes from the company's own page, with the date we read it. Where a page states no price, we say so and give no estimate. We do not state our own prices here.
What GEO is, and why it is priced by the month
Generative engine optimisation is the work of changing whether and how AI assistants name a brand when buyers ask them questions. You will also see it called answer engine optimisation. It is usually sold as a monthly retainer, because the answers it aims to change move slowly and need repeating, not because a month is a natural unit.
There is no standard price list. The figures below are what a handful of UK companies publish on their own pages. They are a sample, not a market survey, and several are agencies describing their own packages, so read them as examples of how the work is priced and not as a benchmark.
What UK agencies publish
The lines below say only what each company's own page states on the date shown. They are not a ranking, and nothing here says one is better value than another.
NeuralAdXAgency
Its pricing page lists four paid monthly packages, each excluding VAT: GEO Visibility Boost at £450, which tracks 5 agreed commercial prompts against up to 5 competitors with two monthly benchmark reports and one enhanced page a month; GEO Growth at £1,250; GEO Authority at £5,000, listing 50 agreed prompts; and GEO Market Leader at £10,000, listing 100 agreed prompts. It also offers a free AI visibility test. The page states no minimum term and refers to a written order form or proposal.
Their pageLast checked
AeonixAgency
A post dated 25 August 2026 says a properly scoped GEO retainer for a UK small or medium business typically starts around £1,000 to £1,500 a month. It describes its own tiers as Foundation from £1,000 a month and Growth from £1,500 a month, with a custom Scale tier. It names five things that move a quote: how competitive the category is, how much existing content needs rework, how many locations or brands need consistent signals, how many engines and prompts are tracked, and whether the site needs technical work first.
Their pageLast checked
Studio36 DigitalAgency
Builds AI search work into its SEO packages rather than selling it alone: Starter at £399 plus VAT a month for up to 10 keywords, Grow at £699 for up to 20 and Dominate at £999 for up to 50, on 30 day rolling terms. Its page describes the tiers with examples such as salons, studios and local retailers, so it is a different kind of buyer from a B2B technology vendor.
Their pageLast checked
What measurement tools publish
A measurement tool asks AI assistants your prompts on a schedule and reports what comes back. It is priced by how much it asks: the prompts, the assistants and how often.
Peec AIMeasurement tool
Its pricing page lists Starter at $95 a month for 50 prompts, Pro at $245 for 150 prompts and Advanced at $495 for 350 prompts, each with daily tracking and unlimited users, plus a custom annual Enterprise plan. The page uses a dollar sign without naming the currency, and states a discount for annual billing.
Their pageLast checked
OtterlyMeasurement tool
Its pricing page lists Lite at €29 a month for 16 prompts, Standard at €189 for 120 prompts and Premium at €489 for 403 prompts, shown per month and excluding tax, plus a custom Enterprise plan starting from 1,000 search prompts. One credit is one prompt checked once on one AI engine.
Their pageLast checked
ProfoundMeasurement tool
Its pricing page lists a free Trial and an Enterprise plan with a custom price. It states no price for Enterprise and directs you to a demo, so the price is on request.
Their pageLast checked
Reading the two together
Put the published figures side by side and three things stand out.
The units differ. The cheapest agency package above tracks 5 prompts. The tool plans track between 16 and 403. A price per month tells you little until you know what is counted.
A tool and an agency buy different things. A tool plan covers the asking and the reporting. An agency package adds people: someone to read the answers, decide what to change, and write or fix it. That is one reason the agency figures run to hundreds and thousands of pounds where the tool figures run to tens and hundreds.
Scope sets the top of the range. The packages that cost thousands a month list more prompts, expanded citation work and topical authority work. One of these pages also describes a citation promise on its higher packages, with eligibility conditions. Read any such promise closely: nobody outside the AI companies controls what an assistant recommends.
What moves the price
Whoever you ask, five things move a quote. They match the factors the Aeonix post above lists, and the pricing structures in our guide to what AI visibility monitoring costs.
- How competitive your category is. A crowded category costs more to move than a quiet one.
- The size of your question set. A set that covers the whole buying journey, including questions that name no company, is larger than one that checks your brand name. Building a buyer-question set shows how to size one.
- How many assistants you cover. Each assistant is its own series of answers to collect and read.
- How much existing content needs reworking. A site with thin or out-of-date pages needs more work than one that mainly needs restructuring.
- Technical state. A site that crawlers cannot read needs fixing before content has anything to land on. Agencies often quote that separately.
Where Answer Position fits
Answer Position is a managed UK service for B2B technology brands, not a software tool. We agree the buyer questions with you, observe the answers across the assistants we agree, keep every answer as it was given, and report counts with their base. Our prices are set by scope, in pounds sterling and excluding VAT, and we agree the scope before work begins. This page does not state them. The ladder, from a free diagnostic to monthly programmes, is on our services page, and a side-by-side view of three tools and our managed route is in our comparison of Answer Position with Profound, Peec AI and Otterly.
How to compare quotes
Ask each supplier the same questions, and write the answers down next to each other.
- What is counted? The number of prompts or questions, the assistants and how often each is asked.
- Who does the work? Who reads the answers, who writes or fixes the pages, and whether that is in the price.
- What do you receive each month? A dashboard, a report with counts and their base, or finished work.
- What is the term? The minimum length, the notice period and what happens when your question set grows.
- Is VAT in the price? Several UK prices above are stated excluding VAT, and the dollar and euro prices are exposed to exchange rates.
- What is not promised? Be wary of any supplier that promises a position in an AI answer.
What to do first
Write down the buyer questions you would want measured and count them. Multiply by the assistants you care about and by how often you would ask. That is the size of the job. Then ask two or three suppliers to price the same job, and compare the answers to the questions above, not the headline figures.
