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A page for each role

AI visibility by role

Buyers now put their questions to AI assistants while they work out what to buy, and each person on a buying team asks different ones. These four pages answer a role's own questions in the role's own words, with material you will not find elsewhere, and point to the guides and services that help. Choose the page that matches your job, or read all four if you work across them. Each one ends with a short list of related guides and services.

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For CMOs and marketing leaders

How much to commit, what the risks are and whether to use an agency or an in-house team, with a one-page board case outline that promises no result or date.

For finance teams

How to judge whether the spending is paying off, what a monthly retainer should include and how to rebalance a budget when search traffic falls.

For content and SEO leads

How optimising for assistants differs from traditional SEO, which content to publish first and how to structure a page so it can be quoted accurately.

For demand generation and RevOps

How assistants shape a buyer's shortlist, how to read inbound that began in an assistant and how to report it as a lower bound, without claiming attribution the data cannot support.

Questions about these pages

Who are these pages for?
They are for the four roles that usually sit on a B2B technology buying or marketing team: marketing leaders, finance, content and search specialists, and demand generation and revenue operations. Each page answers three questions that role is likely to ask.
Do I need to read all four?
No. Each page stands on its own and links to the guides it draws on. Read the one that matches your job first, and the others when you need to explain the work to a colleague.
Why one page for each role?
Different people judge the same work by different tests. A finance lead asks what a step buys and how to judge it, while a content lead asks how a page should be built. Separate pages let each answer be complete without making the others longer.
Do these pages promise a result?
No. Nobody outside the assistant makers controls what their assistants recommend. The pages describe the work, the measurement and the limits of both.
Where do the guides and services fit?
The guides in our resources section go deeper on one question each, and the services pages describe what we do and how it is scoped. Each role page links to the ones that matter most for that role.
Who wrote these pages?
Answer Position, a UK agency for B2B technology brands. We are one option among several, and the pages say so where it matters.

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