GEO and AEO
GEO and AEO agency for B2B technology brands
Answer Position, UK B2B AI visibility agency. We help B2B technology brands get named, cited and recommended when buyers ask AI assistants, by finding the evidence that is missing, doing the marketing work that supplies it and measuring the same buyer questions every month.
What a GEO and AEO programme covers.
- Buyer questions
- The questions your buyers ask AI assistants as they build a shortlist, agreed with you before any answer is collected, and asked again on the same wording each month.
- Evidence pieces
- Plain pages and proof points that answer those questions on your own site, written so an assistant can find the claim and the source behind it.
- Third-party sources
- Where assistants draw on sources other than yours, such as directories, review sites and industry publications, work to be described there accurately.
- Technical fixes
- Crawl access, page structure and markup, so the pages that matter can be read by the systems that fetch them.
- Monthly measurement
- Each answer is kept as it was given, so change is read against the start: where you are named, cited or recommended, and where that moved.
- Agreed up front
- Scope, assistants covered and delivery timing are agreed before work begins. Nobody can promise what a model will say, so we promise the work and the measurement.
Who it suits
UK and EMEA B2B technology teams that want one team to measure where they appear in AI answers and do the marketing work that changes it. We do both, so what we find is work we are set up to carry out. You can equally pair a measurement tool with your own team or with another agency.
Other GEO and AEO agencies, and tools to measure with
Answer Position is one option among several. Agencies do the work, measurement tools show the numbers, and some teams pair a tool with an agency; we do both. Each company below is described only from its own public page: what it offers and who it says it serves, nothing about how good it is.
- Obility
Agency
- A B2B GEO and AEO service covering AI search monitoring, Google AI Overview optimisation, brand mentions on third-party sites, content creation and a Reddit strategy, managed alongside SEO.
- Says it is a B2B GEO agency for tech and SaaS companies.
- Their page
- Foundation
Agency
- A generative engine optimisation service covering content analysis and review, content strategy and AI-focused brand and content distribution, with technical SEO, digital PR and measurement services alongside.
- Says it helps B2B SaaS brands, and lists technology companies and enterprise among the organisations it serves.
- Their page
- Optimist
Agency
- GEO services built on a framework that scores a website and brand presence across 21 factors, with GEO audits, content and page structure analysis, technical GEO, digital PR and reporting, alongside SEO.
- Says its GEO services are for B2B tech companies.
- Their page
- Skale
Agency
- An organic growth agency that lists generative engine optimisation and AI brand mentions among its services, alongside SaaS SEO, link building and content production.
- Says it is an AI search first agency for tech and SaaS brands.
- Their page
- Peec AI
Measurement tool
- Software that tracks a brand’s visibility, position and sentiment across AI search platforms, with competitor benchmarking.
- Says it is AI search analytics for marketing teams.
- Their page
- Profound
Measurement tool
- A platform that shows what people ask AI assistants, monitors the answers across assistants such as ChatGPT, Perplexity, Claude and Gemini, and offers agents that draft content to act on what it finds.
- Lists answer engine optimisation, content, and PR and brand teams among the teams it is built for.
- Their page
- Scrunch
Measurement tool
- A platform that monitors where a brand appears in AI search, analyses and optimises a website for how AI reads it, and delivers content directly to AI agents.
- Lists enterprises and agencies among the teams it is built for.
- Their page
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Questions buyers ask about a GEO and AEO agency.
What is the difference between GEO and AEO?
Generative engine optimisation (GEO) and answer engine optimisation (AEO) describe the same job from two angles: getting your brand named, cited and recommended in the answers AI assistants give. Teams use the terms interchangeably, and this page uses both so you can find it either way.
What does a GEO and AEO agency actually do?
It finds the buyer questions that matter, reads what assistants answer, works out which evidence is missing and then does the marketing work that supplies it: pages, third-party sources and technical fixes. Measuring the same questions again shows whether it moved.
How is this different from SEO?
SEO is aimed at search results pages. An assistant writes an answer and names a few brands, so the work is about evidence an assistant can find and trust. The two overlap, and a sound SEO base helps, but the measurement is different.
Can an agency guarantee an AI recommendation?
No. Nobody can guarantee an AI recommendation, because a model decides what to say. An agency can do the work that makes a recommendation better supported and measure what changes.
Do I need a measurement tool as well?
A tool tracks numbers on a schedule; an agency decides what to do about them. Some teams use both, and we can work from the tool you already have.
What does it cost?
Work is priced by scope, and the published prices are on the services page. Because scope is agreed first, you know the figure before work starts.
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