UK and EMEA
Answer engine optimisation for UK and EMEA software companies
Answer Position, UK B2B AI visibility agency. We help software companies selling in the UK and across EMEA get named, cited and recommended when buyers ask AI assistants, by finding the evidence that is missing, doing the marketing work that supplies it and measuring the same buyer questions every month.
What answer engine optimisation covers, and what you receive.
- Buyer questions
- The questions your buyers ask AI assistants as they build a shortlist, including the regional wording and market names they use, agreed with you before any answer is collected.
- Evidence pieces
- Plain pages and proof points on your own site that answer those questions, written so an assistant can find the claim and the source behind it.
- Third-party sources
- Where assistants draw on directories, review sites, analyst pages and industry publications for your market, work to be described there accurately.
- Technical fixes
- Crawl access, page structure and markup, so the pages that matter can be read by the systems that fetch them.
- Monthly measurement
- Each answer is kept as it was given, so change is read against the start: where you are named, cited or recommended, and where that moved.
- Agreed up front
- Scope, assistants covered, markets and delivery timing are agreed before work begins. Nobody can promise what a model will say, so we promise the work and the measurement.
Who it suits
Software companies that sell in the UK, Europe, the Middle East or Africa and want one team to measure where they appear in AI answers and do the marketing work that changes it. We do both, so what we find is work we are set up to carry out. Work and measurement are in English. You can equally pair a measurement tool with your own team or with another agency.
Other UK and European agencies, and tools to measure with
Answer Position is one option among several. Agencies do the work, measurement tools show the numbers, and some teams pair a tool with an agency; we do both. Each company below is described only from its own public page: what it offers and who it says it serves, nothing about how good it is.
- Omnius
Agency
- An answer engine optimisation service that starts with an AI visibility audit across ChatGPT, Perplexity, Gemini and Claude, then covers structured data and schema, content formatted for AI extraction and technical site health. It also builds its own AI search tracking software.
- Says it is an agency based in Europe that helps SaaS, fintech and AI firms grow AI visibility in LLMs.
- Their page
- Peak Ace
Agency
- An LLMO and GEO service covering AI visibility checks, technical foundations, content analysis and creation, data-driven digital PR and prompt set creation, with Peec AI as its default tool for monitoring.
- Names digital marketing, SEO, communications, product, content and PR teams as the teams GEO is relevant for; its page gives a Berlin address.
- Their page
- Varn
Agency
- A GEO service built on its AI Visibility Framework, which assesses and tracks a brand’s presence in AI-driven search, with a benchmark report against competitors, agentic optimisation and training workshops, alongside SEO, digital PR and data analytics.
- Says it is an independent UK-based agency working with e-commerce, publishing and B2B brands.
- Their page
- Clarity
Agency
- A B2B GEO service in five steps: discovery and analysis, strategy, implementation, monitoring and optimisation, and reporting, using its Surfacd tool and run alongside its SEO, content and paid media work.
- Says it is a global growth consultancy for technology and B2B brands, and lists London, Amsterdam, New York and Sydney as its locations.
- Their page
- Peec AI
Measurement tool
- Software that tracks a brand’s visibility, position and sentiment across AI search platforms, with competitor benchmarking.
- Says it is AI search analytics for marketing teams.
- Their page
- Profound
Measurement tool
- A platform that shows what people ask AI assistants, monitors the answers across assistants such as ChatGPT, Perplexity, Claude and Gemini, and offers agents that draft content to act on what it finds.
- Lists answer engine optimisation, content, and PR and brand teams among the teams it is built for.
- Their page
- Scrunch
Measurement tool
- A platform that monitors where a brand appears in AI search, analyses and optimises a website for how AI reads it, and delivers content directly to AI agents.
- Lists enterprises and agencies among the teams it is built for.
- Their page
Last checked:
Questions UK and EMEA software companies ask.
What is answer engine optimisation?
Answer engine optimisation (AEO) is the work of getting your brand named, cited and recommended in the answers AI assistants give. It is also called generative engine optimisation (GEO); the terms are used interchangeably, and this page uses the first so you can find it either way.
Why does the region matter?
Buyers often name their market in the question, and the pages an assistant can find and trust may differ from one market to the next. Work for the UK and EMEA starts from the questions buyers ask in those markets, not from a global default.
Which markets and languages do you cover?
Buyer questions and measurement are in English, and we agree which markets and regions they name before work begins. If you sell in other languages, say so at the start and we will tell you plainly what we can and cannot cover.
Can anyone guarantee an AI recommendation?
No. Nobody can guarantee an AI recommendation, because a model decides what to say. We can do the work that makes a recommendation better supported and measure what changes.
Do I need a measurement tool as well?
A tool tracks numbers on a schedule; an agency decides what to do about them. Some teams use both, and we can work from the tool you already have.
What does it cost?
Work is priced by scope, and the published prices are on the services page. Because scope is agreed first, you know the figure before work starts.
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